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Mouth-watering! The great Boerbok Recipe Book.
This glossy, spiral-bound book with a compilation of top tried-and-tested goat meat recipes is a unique publication.
To obtain a copy contact Magda van Schoor: info@nammic.com.na
Published by the Meat Board of Namibia.
(updated May 2008)
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The Meat Board in cooperation with Just Lamb participated in the Food and Wine Festival, which was presented at the Conventional Centre Cape Town. This platform was used to introduce Namibian Lamb to consumers and to promote the outstanding quality of lamb in Namibia. During this week, Namibian Lamb was also made available at six Checkers branches in the Western Cape. The Meat Board is currently launching a huge lamb promotion campaign in South Africa to make consumers aware of the qualities of our product. Approximately 45 428 visitors attended the exhibition. During the first two days mostly businessmen and -women turned up, while families made up the majority of the visitors on the last two days. The interaction and contact between the public/visitors and the exhibitors were outstanding. The public were most interested in Namibian lamb. They wanted to know why it was better than South African lamb and why it was the preferred meat to buy. Good relationships were built with possible consumers, because they could physically taste and experience the product. Many owners of restaurants and small enterprises enquired about the distributors of Namibian lamb, asking where they could obtain it, because they wanted to offer their clients only the best quality. The campaign proved to be a huge success. Antoinette de Chavonnes-Vrugt, Nanna Lewins and Tina Isaacks of Gourmet Caterers who prepared the tasty bites could join up with top chefs Jenny Morris, Francois Ferreira and many other chefs who were also present at the exhibition. Everybody asked the chefs for recipes because of the excellent preparation of the meat. The Meat Board is considering the publication of a recipe book with traditional lamb recipes somewhere in the future. Together with the tasting experience of Namibian lamb a number of value-added products were also exhibited so that the public could see what is available. These products were provided by Just Lamb and are also available at Checkers stores. The rest of the Western Cape Checkers branches will be branded in a month's time by Just Lamb. On the last day, which was the family day, Stefan Ludik appeared on the stand to entertain the people and he really enjoyed promoting our product. He forms part of the awareness campaign to create interest in Namibian lamb. He also grew up on Namibian lamb and has become a very famous artist in South Africa. The Meat Boad would like to thank the following sponsors: Easy Life Kitchens for building up the kitchen, Gourmet Caterers for their excellent food preparation, inputs and selfless contributions, and Just Lamb who sponsored the meat for the exhibition and the tasting experiences. Without them the promotion of Namibian lamb at the Conventional Centre Cape Town would not have been possible. The Meat Board appreciates their contribution. The Meat Board does not forget its producers either. It is because of them that Namibia can deliver a good product for the consumer's table. Thank you for your enthusiasm and your passion for the sheep industry. This made the promotion campaign in South Africa a huge success.
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