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Current Meat Chronicle 03/2010
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The Meat Board of Namibia, founded in 1935, facilitates the export of livestock, meat and processed meat products to importing countries. All major stakeholders of the Namibian meat industry are represented on the Board. It is adequately equipped to assist the meat and livestock trade with relevant information, technical and administrative support.
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| SHAPING A DYNAMIC NAMIBIAN MEAT INDUSTRY | ||
| The Meat Board of Namibia achieves a dynamic partnership between
the Namibian meat industry and its customers. Key objectives are to
continue developing strong markets and matching consumer requirements
with supplier capabilities. |
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| VISION STATEMENT | ||
| • | The Vision of the Meat Board is to become a world-class organisation with a world-class product. | |
| MISSION STATEMENT | ||
| • | The mission of the Meat Board is to effectively and efficiently manage, promote and represent the interests of the meat industry of Namibia. | |
| FUNCTIONS OF THE MEAT BOARD OF NAMIBIA Market Access |
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| • | Maintain and enhance current access arrangements to existing markets in Europe and South Africa | |
| • | Develop new markets for livestock/meat products in Africa, USA or Far or Near East | |
| • | The Board is actively involved in Lomè negotiations and advises the Namibian Government. | |
| • | Develop new markets for livestock/meat products in Africa, USA or Far or Near East | |
| Animal Health Status | ||
| • | Ensure the integrity of Namibia’s livestock and meat exports through the administration of the country’s Farm assured Namibian meat scheme | |
| Livestock Marketing | ||
| • | Improve the productivity of primary meat production with emphasis on quality and cost-effectiveness within the red meat supply chain. | |
| • | Improve the quantitative and qualitative off-take of cattle, sheep and goats according to market requirements. | |
| Strategic Information | ||
| • | Ensuring the provision of effective targeted market information. | |
| • | Improving competitiveness and efficiency throughout the value chain . | |
| Meat Standards | ||
| • | Deliver accurate and unbiased quality standards based on established procedures. | |
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Value-addition |
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| • | To increase the industry’s capability to develop and produce value added products through the provision of required information. | |
| • | To allow the industry to gain competitive advantage through innovation in supply chain management (SCM). | |
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Effective Organisation |
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| • | To build and maintain a world class organisation by rendering cost efficient services full filling the needs of the meat industry. | |
| • | To strive for excellence in relationship management, decision-making, communication, performance reporting and accountability. | |
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External Image |
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| • | Position the Meat Board as the respected authority on the meat industry. | |
| • | Effective promotion of Namibia's red meat products, particularly focus on differentiation and branding. | |
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