Namibia, a country of unrivalled natural beauty, is known for its great outdoors and lifestyles revolving around living off the land.

The concentration of Namibia’s population of about 1,8 million people and economical activities in small areas leaves Mother Nature relatively untouched. Like the hunters of days gone by, one can follow the trail through the wide open spaces to discover the abundance of flora and fauna.

When tracking down nature you will come across the origins of Namibia’s red meat. Of its total surface area of 824 300 km², about 70 million hectares are suited for agriculture of which 52% is utilised by cattle farmers and 33% by small stock farmers. Only 1% of the land is arable.

Namibia’s red meat (Beef, lamb and goat) is produced 100% naturally. It is safe, healthy, of the best quality and this can be traced and checked throughout the whole production process.

The entire Namibian red meat industry diligently guards its product and these qualities, to ensure that the consumer gets meat, branded: Farm Assured Namibian Meat.