Exposure Trip - Marketing Trends
The Meat Board, as part of its national obligation to inform farmers and keep them abreast of marketing trends, has undertaken an exposure trip with producers in the N-VCF and the S-VCF to learn more about and share experiences for better management of their livestock enterprises. The group consisted of chairpersons of regional marketing committees, regional councillors and extension officers from each region in the northern communal areas.
The objective of the trip was to:
• allow for in-depth discussion on various fields in livestock production and marketing,
• improve networking among farmers on such occasions,
• learn from existing and functional marketing committees in other regions,
• appreciate other farming systems for possible recurrences,
• realise opportunities that might exist in their farming enterprise, and
• mobilise marketing and farmers’ associations to become better organised.
The trip could be rated a success and possible recurrences can be considered in the near future.
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